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_Defining a set of end-user goals in relation to design and development work._

*   [3 Keys to Aligning UX with Business Strategy](http://www.uxmatters.com/mt/archives/2012/09/3-keys-to-aligning-ux-with-business-strategy.php)  
*   [How Design And User Experience Translates To The Bottom Line](http://www.forbes.com/sites/anthonykosner/2013/11/23/how-design-and-user-experience-translates-to-the-bottom-line/#11bd56fe7049)  
*   [Making Research Actionable: An Introduction to Design Criteria](http://adaptivepath.org/ideas/making-research-actionable-an-introduction-to-design-criteria/)  
*   [Planning Your UX Strategy](http://johnnyholland.org/2010/04/16/planning-your-ux-strategy/)  
*   [There is no such thing as UX strategy](http://www.jeffgothelf.com/blog/there-is-no-such-thing-as-ux-strategy/#sthash.qlyTZv6A.dpbs)  
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