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O:39:"Grav\Common\Flex\Types\Pages\PageObject":4:{s:4:"type";s:5:"pages";s:3:"key";s:97:"cpt363-advanced/ux-techniques-guide/how-to-make-more-strategic-design-decisions/value-proposition";s:8:"elements";a:4:{s:4:"root";b:0;s:6:"header";a:1:{s:5:"title";s:17:"Value Proposition";}s:11:"frontmatter";s:26:"title: 'Value Proposition'";s:8:"markdown";s:473:"Value Proposition  
_A clear statement which communicates the benefits of a product or service._

*   [7 of the Best Value Proposition Examples We’ve Ever Seen](http://www.wordstream.com/blog/ws/2016/04/27/value-proposition-examples)  
*   [Creating a value proposition](https://welovelean.wordpress.com/2012/08/18/creating-a-value-proposition/)  
*   [Don’t ever forget about Value Proposition](http://www.ux-lady.com/dont-ever-ever-forget-about-value-proposition/)  
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